Why the product page shows 26% when my markup is 35%

Both numbers are right. They measure the same price two different ways.

• Markup is what your settings use. It is a percent of your cost: a $689.95 cost with a 35% markup sells for $931.43.
• Gross margin is what the product page shows. It is your profit as a percent of the sell price: $241.48 profit on a $931.43 sale is 26%.

The pricing box at the top of each product page shows both: Gross Margin in large type and the markup on cost right under it. Click the small i beside Gross Margin for the math with that product's own numbers.

Markup	Margin
15%	13%
25%	20%
35%	26%
50%	33%