Pricing and markups

Set markup tiers, pricing profiles, groups and MAP so prices come out the way you expect.

• A customer says their emailed price is not showingAn exclusive price or counter offer you email a customer is tied to a code.
• A price email shows "Email not sent". What should I do?Click Send price email on that row of Price Requests. The shopper gets the normal price email with their code, exactly as if they had asked again.
• A profile's own markups and discountEvery profile other than Standard has its own card on the Pricing page with the same full set of options as Standard.
• Email for price and MAPSome manufacturers do not allow a price below their MAP (minimum advertised price) to be shown on a website. Each brand's rule is set on MAP Pricing Settings.
• Give firearms their own markup tablePrice firearms on their own markup tiers while accessories and ammo stay on your Standard tiers, using a pricing profile and the Firearms group on the Pricing page.
• Got a MAP letter? Fix it and keep it fixedWhen a manufacturer sends a MAP (minimum advertised price) letter, it lists the item, the UPC, their policy price and the price they saw. Here is how to fix it and keep it from happening again.
• How do Email for price items show on gun.deals?They show as "Email for price" and are ranked by your actual selling price, so a good price lists near the top.
• Local pickup and Email for pricePickup is offered at checkout only when you have it switched on. It is not tied to Email for price.
• Manufacturer MAP price lists (download)These are the MAP (minimum advertised price) lists manufacturers have sent us, dated by the day we received them. We have already loaded each one into your store and locked it, so you do not need to import them.
• Price firearms, accessories and ammo differentlyAt the top of the Pricing page, Which profile prices what splits your catalog into groups. Every group starts on your Standard profile, so nothing changes until you pick something else.
• See your GunBroker, Guns.com and Walmart prices on a productThe dark pricing box at the top of each product page shows, under the cost and sell price, what the item sells for everywhere it is listed.
• Set your markups: the Pricing pageYour products come from the distributor feeds you connect. You never type a sell price by hand: you set markups and the store works out each price from your live cost. Start your markups high; you can always lower them.
• Why the product page shows 26% when my markup is 35%Both numbers are right. They measure the same price two different ways.