My prices look wrong

Prices are worked out from your live cost and your markup rules, never typed in by hand. Adjust your markups on the Pricing page; Try a Price in the Standard card shows the price any cost will get, and See all my markup rules lists every rule your store has set. See Set your markups.

If the product page shows a lower percent than your markup, that is gross margin, not a mistake. See Why the product page shows 26% when my markup is 35%.

Some brands only allow their MAP price to be shown. Those items show Email for price on purpose. See Email for price and MAP.